brenda lucena

 Strategic Design consultant with more than 15 years experience in design strategy, customer experience, service and product innovation. Helping clients through strategic thinking and expertise implementing design solutions to transform the way businesses operate and engage with customers. 

Using design as a process to create customer centric strategies, managing and implementing them both from the inside of a big corporation such as Coca-Cola or as a consultant in diverse industries. 

Co-authored the book “Design Thinking: Innovation in Business”, with more than 300.000 downloads throughout the world.