Travelling on each and every train line, at different moments, we observed the differences between traveller profiles and attempted to understand their worries, opinions and relationship with topics both directly and indirectly related to the project. Which helped us to build personas and an initial customer journey.
Screen Shot 2018-11-06 at 11.31.04 AM.png
 Those tools, used in collaborative workshops, allowed us to ideate for the identified gaps and opportunities for selling the product.
 Many solutions were prototyped in different fidelity degrees and contextual scenarios.  It resulted not only an outline of recommendations for developing a successful product, the project also highlighted the importance of having a user centered design approach on the company’s product development pipeline.
prev / next