Brenda Lucena
service & strategic design
Strategic Design leader with 15+ years of experience shaping customer-centric strategies through design strategy, customer experience, and service innovation.
I partner with organizations to identify growth opportunities, through cross-functional collaboration, and human-centered methodologies, leveraging AI throughout the design process to accelerate project development and uncover unique opportunities where it can enhance value for clients. My work spans global enterprises like Coca-Cola, Ahold Delhaize and Sanofi and consultancies across industries.
Co-authored the book “Design Thinking: Innovation in Business”, with more than 300.000 downloads throughout the world.