Service & Innovation design consultant with more than 12 years experience in the field of service and strategic design.

I have a Bachelor degree in product & graphic design and a Master degree in Digital Design. Since 2004 I have led projects for brands such as Coca-Cola, Itaú Bank, Mapfre, Icatu Insurance, Motorola and Electrolux. Besides mentoring startups to succeed and find market fit.

I have published papers about a variety of design topics, from Augmented Reality design to Service Prototyping. I also co-authored the book “Design Thinking: Innovation in Business”, with more than 100.000 downloads throughout the world.

I am passionate about envisioning possible futures and help companies build them through a design process.




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