To build an assertive vision of design for Coke Brazil – such a big and complex company with multi million dollar brands –, it was important to understand the business and what design was already delivering to the company. To do so, I have started
From that research, I have concluded that through history Coca-Cola has used design as a capability that delivered visual differentiation and that added value to their brands. That was achieved by helping the products to stand out from the market's
Design can also be used with an user centered approach to address unattended consumer's needs
matching the global company agenda to drive business growth through consumer centric brands.
As a result...
To make sure the vision and capability delivered could be implemented,
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