Initially, my team and I designed a strategic framework that served as a foundational tool to influence internal stakeholders, guide the solutions, and direct user research efforts. To realize this vision, I led collaboration with two distinct agen
To gain deeper insights into the target audience and consumer behavior, a qualitative user research initiative was conducted by one of the agency partners. This research involved selecting users from premium outlets in Rio de Janeiro and São Paulo.
We meticulously mapped our key customer personas, gaining a profound understanding of their goals, ambitions, and needs. This process resulted in the identification of an initial set of jobs to be done, providing valuable insights into meeting custo
Drawing from a deep understanding of the consumers, their aspirations, and their journey across premium traders, I oversaw the collaboration with partners and suppliers to craft the platform's visual language, photography style, packaging design, an
Subsequently, I actively influenced various departments within the company to adopt the Design Guidelines. These efforts extended to areas such as Shopper Marketing, Planned Communication, Real-Time Marketing, and Brand Marketing. The success of th
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